For architecture practices
An Alternative to Outsourced 3D Rendering Services
Keep visualisation close to the design. Gendo lets your team produce photorealistic renders from sketches, massing and viewport captures on a private canvas, so options are tested during design rather than commissioned after it.
Why practices are moving visualisation in-house
Outsourcing works well for final imagery, but it sits awkwardly inside design. Each brief takes time to write, each draft takes days to arrive, and each design change means another fee. The result is that most options are never visualised at all.
An in-house workflow changes when visualisation happens. Instead of a set of images at the end of a stage, your team generates views while decisions are still open, and shares them with colleagues and clients on the same canvas where comments and decisions are recorded.
25%
of paying users now use external CGI studios or freelancers less
85%
of paying users use Gendo for client-facing work
50%
of paying users saved six hours or more in a month
Gendo user survey, September 2026. Paying users only; bases of 163, 175 and 142 respondents. Time saved is self-reported.
Rendering studio or Gendo: how they compare
| Outsourced rendering service | Gendo | |
|---|---|---|
| Pricing | Per view, typically £200–£2,300 | Subscription. Studio plan from £79 a month for 5 seats |
| Turnaround | Days to weeks | Minutes per render |
| Design changes | Charged as new revisions | Re-render as often as needed |
| Collaboration | Email and PDF mark-ups | Comments and decisions on one shared canvas |
| Data and ownership | Depends on the studio's terms | Private by default. Your work is never used for training |
Where a rendering studio still adds value
For flagship marketing campaigns, verified views and bespoke animation, a specialist studio remains the right partner. Many practices use Gendo through design development and hand a settled design to a studio for final campaign imagery, which reduces late changes and keeps the studio budget focused.
“On a recent commercial proposal, it enabled us to explore multiple lighting scenarios and present photorealistic options to the client in hours rather than days.”
From input to render
Frequently asked questions
Bring design-stage visualisation in-house.
Start free on a private canvas, or book a walkthrough for your practice.