Accelerating visual
decision-making in architecture
Gendo exists to close the gap between design intent and visual clarity. A shared, multiplayer workspace where teams generate, iterate, and align — inside the architectural workflow.
2022
Founded
UK
Based Startup
£5.2M
Total Raised
90K+
Architects & Designers
Where we're heading
Architecture has digitised production, but visual decision-making remains fragmented.
Design intent lives in CAD and BIM. Visualisation is outsourced or siloed. Iteration requires exporting, regenerating, and repeating.
The next shift is AI-native environments where visual decisions happen faster, in context, and within the architectural process itself.
What we believe
Our principles guide every product decision we make.
Design over decoration
Architecture is not about producing a single perfect image. It's about exploring options, testing ideas, and making decisions together. Gendo is built for working images, not final gloss.
Outcomes over models
You shouldn't need to select between diffusion engines or manage pipelines. Advanced AI is abstracted into purposeful architectural functions. The flow is design progression — not data movement.
Professionals first
You spend ten years becoming an architect. You shouldn't spend another ten learning how to be a computer scientist. Gendo is built for architects, designers, and design teams.
Data and trust are non-negotiable
Your work is your IP. Your data stays yours. Gendo is designed with professional governance, privacy, and fairness in mind.
Canvas — the operating layer for visual decisions
Not a whiteboard. Not a gallery. The environment where generation, iteration, collaboration and AI assistance converge.
Who we're for
Design-led studios and teams of 2–50 who need to make visual decisions quickly — without relying on specialist visualisation pipelines.
Teams who:
What makes Gendo different
A persistent, shared decision surface
Generate and compare variations simultaneously. Iterate visually in real time. Comment, approve, and track decisions — all inside one collaborative canvas.
Built for studio collaboration
Canvas is inherently multiplayer. Clients, planners, and internal teams align faster with fewer loops and clearer ownership — inside the design surface itself.
Faster iteration without waiting
No more overnight renders or blocked progress. Teams explore ideas live, respond to feedback immediately, and move forward with confidence.
Design adherence, not AI style
Gendo supports a wide range of architectural styles. Outputs follow the design intent, not a generic computer-generated look.
Abstracted AI infrastructure
We handle model selection, updates, and orchestration so studios get access to cutting-edge AI without the complexity, governance risk, or vendor churn.
Backed by leading investors
£5.2M raised to accelerate architectural visual workflows
Trusted by world-leading architecture firms
Product Roadmap
What we're building
From accelerating today's workflows to unlocking new creative possibilities—here's what's live, in development, and on the horizon.
Launching Now
LiveBuilt to accelerate real architectural workflows today.
Multiple Views from One Render
Create consistent camera angles and perspectives from a single image.
Canvas: Multi-Asset Scenes
Compose richer scenes using multiple assets in one workspace.
Reference Furniture
Quickly add context with curated furniture references.
Coming Next
In DevelopmentFocused on storytelling, flexibility, and deeper creative control.
Video & Motion
Generate short animations, camera movements, and atmospheric clips.
External Object Integration
Bring in furniture, people, vegetation, and urban elements.
Early-Stage Design
Tools for massing studies and conceptual volumes.
Looking Ahead
PlannedAdvancing precision, control, and creative direction.
Localized Edits
Select specific areas to regenerate or refine details.
Moodboards & Materials
Use reference images and textures to guide style.
Our promise
Gendo is the AI-native operating layer for architectural visual decision-making — built for design teams and studios.
Behind the name
Dürer's Rhinoceros
Behind the name 'Gendo' lies the story of Dürer's Rhinoceros, one of the most influential woodblock prints in the history of art.
In 1515, German artist Albrecht Dürer created the woodcut without ever seeing a rhino in person. Instead, he relied on a description from a letter and a sketch by an unknown artist who had seen the rhino. This is likely one of the earliest examples of 'Text-to-Image', occurring 500 years before the method gained fame with Generative AI.
The rhino was named Gendo, a Gujarati word meaning "Rhinoceros". Moreover, 'Gendo' almost contains the root of 'generative', neatly tying everything together.
Meet the team
Combining expertise in architecture and AI to build the future of design visualization.
