Use Case
SpeedingApprovals&
ClientSign-Offs
Turn rough sketches and basic models into photoreal visuals that accelerate client buy-in and planning approvals.
Eliminate the trust gap between concept and conviction. Show stakeholders exactly what you see—without waiting for overnight renders.
The Challenge
Whyapprovalstakesolong
Architects understand their vision. The challenge is helping everyone else see it too.
Months in pre-application
Projects stall because stakeholders can't visualize proposals from technical drawings
Endless revision loops
Back-and-forth with planners who struggle to understand design intent
Trust gaps
Clients hesitate to approve concepts they can't fully see or understand
Resource constraints
Only select projects can justify time-intensive visualization work
The Transformation
Fromroughtoreadyinseconds
Drag the slider to see how Gendo transforms basic renders into photorealistic imagery.
The Process
Fourstepstofasterapprovals
Upload your sketch or model
Start with a rough concept, hand sketch, or basic 3D export
Transform in seconds
Gendo converts your input into photorealistic visuals with context
Present with confidence
Share compelling imagery that stakeholders can immediately understand
Accelerate decisions
Move from concept to approval faster than ever before
Case Study
SalmonPlanningCompany
A 25-year practice combining architecture and planning consultancy, now accelerating client sign-offs with Gendo.
About the Practice
Based in the South West of England, Salmon Planning Company brings architects and planning consultants together under one roof. Their integrated approach ensures planning and design are aligned from the outset, streamlining communication and reducing risk across residential, commercial, and agricultural projects.
The Challenge
Although the practice had skills to produce high-quality renderings in-house, time and budget often limited what could be achieved. Only select projects could justify detailed visuals, despite their clear value in helping clients understand proposals.
"The architect often knew the end result would be strong, but getting buy-in from the client could sometimes be tortuous."
— Matt Green, Director of Architecture
Result
Client-ready in minutes
"Having the Gendo-prepared image on screen or on the table in early meetings is a powerful touchpoint—we get that client excitement and buy-in much more easily."
Matt Green, Director of Architecture — Salmon Planning Company
Impact
WhatchangeswithGendo
Accelerated buy-in
Concepts signed off far sooner than before—clients see and believe immediately
Enhanced live sketching
Hand sketches gain credibility when paired with Gendo visuals in meetings
Time savings
Hours of rendering reduced to minutes without losing quality
Team adoption
Staff share prompts and references, turning Gendo into a collaborative tool
10+
Hours saved monthly
Per project on average
40%
Faster approvals
Planning cycle reduction
85%
Client approval rate
On first presentation
"Now, the Gendo imagery facilitates conviction in decisions. It's not just the architect saying 'trust me'—the image speaks for itself."
Matt Green
Salmon Planning Company