--- title: "Víctor Díaz Arquitectos Case Study | Gendo" description: "How a Spanish architecture and interior design studio brought older projects up to current visual standards, and started testing decoration ideas on site…" lang: en json-ld: --- [![Gendo](https://assets.gendo.ai/marketing/homepage/gendo-logo-white.png)](/) [Features](/product)[Solutions](/workflows)[Resources](/resources)[Pricing](/pricing) About [Log In](https://app.gendo.ai/sign-in)[Start creating ](https://app.gendo.ai/sign-up) [Back to Resources](/resources) Story # Rebuilding a 25-Year Portfolio as Hyper-Realistic Imagery How a Spanish architecture and interior design studio brought older projects up to current visual standards, and started testing decoration ideas on site photographs. Minutes Where rendering took hours or days Since 1998 Residential and medium-scale commercial No new hardware Photorealism without high-end workstations ![Víctor Díaz Arquitectos project rendered with Gendo](https://assets.gendo.ai/marketing/victor-diaz-cam-after.jpg) ![Víctor Díaz Arquitectos](https://assets.gendo.ai/marketing/victor-diaz-logo.png) About the practice ## Víctor Díaz Arquitectos Team Size Practising since 1998 Discipline Architecture and interior design Toolchain AutoCAD, Revit, 3ds Max, D5 Render, Gendo Clients Private owners, residential and small commercial Víctor Díaz Arquitectos has been practising since 1998, integrating drawing, proportion, light and interior design into a single language across residential and occasional medium-scale commercial work for private clients. The studio's process runs from conceptual sketches through integration and technical development to presentation. Modelling sits in AutoCAD, Revit and 3ds Max, with D5 Render replacing V-Ray and Gendo now carrying the presentation imagery. > "It was like working on a huge canvas, a virtual desk where I could place many ideas and drafts." > > — Elizabeth The challenge ## Time and hardware standing between the design and the image The studio's constraint was the cost of the high-end equipment needed to produce decent images, and the time those images took. Balancing speed against realism was a constant compromise. Those limits delayed sharing realistic visuals with clients, which made communication less agile, and slowed internal decision-making because design options could not be evaluated until images arrived. The solution ## A portfolio with sales potential and outdated imagery The studio wanted faster, more accessible ways to produce realistic visuals without expensive hardware or long render times. The immediate driver was a website update: a back catalogue of strong projects represented by renders from older technology, which needed to be brought up to standard quickly. "Many of our older projects have strong sales potential but were not visually represented well with past technologies." Elizabeth, Interior Designer and Infographic Artist Workflow ## A shared canvas for ideas and drafts First use registered as simplicity rather than novelty. The canvas reads as a virtual desk where many ideas and drafts sit side by side, which suits a studio that works through iteration. The notes tool is used to write against the work and share the workflow with colleagues in real time, so reasoning travels with the imagery rather than in a separate thread. > "I especially enjoyed the post-it tool, which allowed me to write notes and share my workflow in real time with colleagues." On site ## Testing decoration against the building as it goes up Beyond the portfolio rebuild, the interior design side photographs construction sites during the build and uses Gendo to test decoration ideas directly in those spaces. That turns creative exploration into something that can happen at the point of the question, rather than waiting for a modelled scene to be prepared for it. Transformation ## Before & After Drag to compare the transformation Before Gendo Older 3D renders and on-site photographs, carrying the design intent but not the visual standard the studio wanted to present. With Gendo The same views taken to hyper-realistic quality in minutes, without a change of hardware or a return to long render queues. ![Rebuilt in Gendo](https://assets.gendo.ai/marketing/victor-diaz-cam-after.jpg) Rebuilt in Gendo ![Original 3D render](https://assets.gendo.ai/marketing/victor-diaz-cam-before.jpg) Original 3D render Drag to compare ![Rebuilt in Gendo](https://assets.gendo.ai/marketing/victor-diaz-cam-int-after.jpg) Rebuilt in Gendo ![Interior base render](https://assets.gendo.ai/marketing/victor-diaz-cam-int-before.jpg) Interior base render Drag to compare ![Rebuilt in Gendo](https://assets.gendo.ai/marketing/victor-diaz-lm-after.jpg) Rebuilt in Gendo ![Interior base render](https://assets.gendo.ai/marketing/victor-diaz-lm-before.jpg) Interior base render Drag to compare ![Decoration tested in Gendo](https://assets.gendo.ai/marketing/victor-diaz-lem-after.jpg) Decoration tested in Gendo ![Site photograph](https://assets.gendo.ai/marketing/victor-diaz-lem-before.jpg) Site photograph Drag to compare ## The Impact: Hours and days down to minutes Hyper-realistic visuals are now produced quickly enough to keep pace with the design conversation, in-house and without specialist hardware. Impact ## Key Outcomes Minutes, not days Traditional rendering time replaced by fast iteration Portfolio refreshed Older projects rebuilt to current visual standards No hardware cost Photorealism without high-end workstations On-site testing Decoration ideas tried against construction photographs Feedback ## Faster to a realistic image, faster to a decision Presentations changed on the basis of speed to realism: hyper-realistic visuals arrive early enough to be discussed rather than delivered at the end. The studio's own feedback on the tooling is direct too. The pencil is useful but could be predictive, cleaning handwriting into legible text and loose marks into properly formed arrows, which matters when drawing with a mouse. > "Gendo is simple, functional, and created specifically for architects. It truly helps you land creative ideas by turning them into hyper-realistic visuals quickly and efficiently." Elizabeth Interior Designer and Infographic Artist, Víctor Díaz Arquitectos ## More Stories [View all](/resources/stories) [ ![Hernández Arquitectos](https://assets.gendo.ai/marketing/hernandez-patio-01.jpg) ### The Clearest Way to Represent a Project Read story ](/resources/stories/hernandez-arquitectos) [ ![MEMOR](https://assets.gendo.ai/marketing/memor-boardroom.jpg) ### Visualisation Without Redrawing the Architecture Read story ](/resources/stories/memor) [Gendo ](#) A living canvas for visual exploration, iteration, and decision-making. ### Product - [Product](/product) - [Pricing](/pricing) - [FAQs](/faqs) ### Company - [About Us](/about-us) - [Career](/career) - [Environmental Statement](/about/environmental-statement) - [Blog](/resources/insights) - [Contact Us](/book-call) ### Connect - [LinkedIn](https://linkedin.com/company/gendo-ai) - [Instagram](https://instagram.com/gendo.ai) - [YouTube](https://youtube.com/@Gendo-ai) © 2026 Gendo. All rights reserved. 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