--- title: "Settle Case Study | Gendo" description: "How Settle simplified its visualisation workflow by replacing Unreal Engine and extensive Photoshop work with Gendo." lang: en json-ld: --- [![Gendo](https://assets.gendo.ai/marketing/homepage/gendo-logo-white.png)](/) [Features](/product)[Solutions](/workflows)[Resources](/resources)[Pricing](/pricing) About [Log In](https://app.gendo.ai/sign-in)[Start creating ](https://app.gendo.ai/sign-up) [Back to Resources](/resources) Story # Settle: An Entire Project Stage, Visualised in Gendo How Settle simplified its visualisation workflow by replacing Unreal Engine and extensive Photoshop work with Gendo. 80% Time saved per image Replaces Unreal + Photoshop With Gendo Competition Success [![Settle](https://assets.gendo.ai/marketing/settle-logo.png)](https://www.settle.design/) About the practice ## Settle Team Size 2 Location London, UK Co-founder Andrew Friedenberg Co-founder Edward Meyers Focus Residential & Hospitality Settle is a young London-based studio co-founded by Andrew Friedenberg and Edward Meyers, focused on creating unique residential and hospitality experiences. The practice strives to deliver high-design that is accessible for all — questioning preconceptions, exploring innovative design strategies, and adopting new technologies. The team's ideas are backed by extensive experience at prestigious practices including Heatherwick Studio and Zaha Hadid Architects. [Visit Settle ](https://www.settle.design/) > "Architects have to be generalists. Sometimes we wear the hat of the visualiser, CG artist and photographer — and that always limits the design narrative." > > — Andrew Friedenberg Exterior ## Exterior canvas — Frame retreat The Gendo canvas Settle used to develop exterior visuals for the Frame agrotourism retreat. [Open in New Tab](https://app.gendo.ai/project/b5f9f1a6-f26a-430f-b4ed-6ba427e9ad77) Interior ## Interior canvas — Frame retreat The Gendo canvas Settle used to develop interior visuals for the Frame agrotourism retreat. [Open in New Tab](https://app.gendo.ai/project/6e36599e-847c-4b63-a3f4-83290315e5a2) ![Andrew Friedenberg](https://assets.gendo.ai/marketing/andrew-friedenberg.jpg) ![Edward Meyers](https://assets.gendo.ai/marketing/edward-meyers.jpg) The voice behind this story ### Meet Andrew Friedenberg & Edward Meyers Founders, Settle > "We would highly recommend Gendo to other architects. In the noise of endless new AI tools, Gendo stands out as a company that fundamentally understands the user and provides an excellent service to them." The challenge ## Generalist workload and visuals stuck at the end of every stage Juggling the roles of visualiser, CG artist and photographer — without formal training in any of them — meant the team was rarely the best at any single one, which limited their ability to tell the design narrative. Producing visuals also ended up being an incredibly time-consuming period sitting uncomfortably between the end of the design stage (does it ever end?) and a hard deadline. The more time spent improving the design, the less time was left for visualisation. Without the resources to produce visuals in parallel with the design process, storytelling and decision-making from all parties became more prone to delays. The solution ## A dedicated architectural image generator, not a broad model Settle is always on the lookout for promising new technologies. Gendo stood out immediately because it is a dedicated architectural image generator rather than a more general-purpose model — built around the way architects actually work. "What stood out most was the friendly interface of the boards — they let us collaborate seamlessly, track progress of the design, and create workstreams that reused prompts and reference images to maintain design consistency." That consistency across many images was critical for a competition submission. Project ## Frame — an agrotourism retreat in Italy Frame is an agrotourism retreat Settle designed for Openair Suites, a hospitality provider in Italy. An early-stage project of this kind needs a large volume of visuals — both to progressively iterate the design internally and to tell the story externally. As a small start-up, Settle produces all of these visuals in-house. Historically that has been a massively labour-intensive process. For Frame, the team decided to try producing every visual for an entire project stage in Gendo. Workflow ## From detailed 3D model straight into the canvas Settle focused on a detailed 3D model, then simply brought screenshots into Gendo to produce visuals. That single shift removed an entire layer of tooling — no more pipelines into Unreal Engine, no more extensive Photoshopping. The Gendo canvas became the place where the team iterated the design, kept variations side by side, and prepared presentation imagery for the client and the competition jury. > "The addition of video capabilities within Gendo has elevated the platform even further. The workflow is intuitive, and the thoughtfully crafted presets make it easy to transform still images into engaging visual narratives." ## The Impact: ~80% less time, and clarity at every stage Gendo saved Settle approximately 80% of the time it would have previously taken to produce a significantly less realistic image. The ability to generate near-photorealistic visuals at canvas speed meant the team could tell their design narrative more clearly — and clarity is everything when speaking to clients. Impact ## Key Outcomes Interior visuals for the Frame agrotourism retreat, generated in Gendo. ~80% time saved per image Compared with the previous Unreal + Photoshop pipeline Tech stack consolidation A single canvas replaces the path from 3D model to final presentation imagery Visuals in parallel with design Storytelling and decision-making no longer blocked at the end of a stage Design decisions on the board Iterations and changes are reflected in the visuals as they happen Feedback ## Imagery the client is now using in their own marketing The client received the imagery very well and is using it extensively in marketing material for the agrotourism retreats. Settle hopes this leads to a built cabin soon. Internally, the small team loved the tool and will be using it again. Gendo's images directly contributed to the success of the design in competition — the team was able to produce a large report with many images that helped sway the jury. Working with Gendo's boards allowed continual iteration of the design with changes immediately reflected in the visuals. Many design decisions were made directly on the Gendo board. "Gendo's images directly contributed to the success of our design in the competition. Many design decisions were made on the Gendo board." > "We would highly recommend Gendo to other architects. In the noise of endless new AI tools, Gendo stands out as a company that fundamentally understands the user and provides an excellent service to them." ![Andrew Friedenberg](https://assets.gendo.ai/marketing/andrew-friedenberg.jpg) Andrew Friedenberg Founder, Settle ## More Stories [View all](/resources/stories) [ ![KANNT](https://assets.gendo.ai/marketing/kannt-hero-residential.jpg) ### Twelve-Person Studio Trades Corona Render Queues for Same-Day Options Read story ](/resources/stories/kannt) [ ![ro01.studio](https://assets.gendo.ai/marketing/ro01-forest-cabin.jpg) ### Output That Keeps Up With the Ideas Read story ](/resources/stories/ro01-studio) [Gendo ](#) A living canvas for visual exploration, iteration, and decision-making. ### Product - [Product](/product) - [Pricing](/pricing) - [FAQs](/faqs) ### Company - [About Us](/about-us) - [Career](/career) - [Environmental Statement](/about/environmental-statement) - [Blog](/resources/insights) - [Contact Us](/book-call) ### Connect - [LinkedIn](https://linkedin.com/company/gendo-ai) - [Instagram](https://instagram.com/gendo.ai) - [YouTube](https://youtube.com/@Gendo-ai) © 2026 Gendo. 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