---
title: "Salmon Planning Company Case Study | Gendo"
description: "How compelling AI visuals are accelerating planning decisions and building client confidence."
lang: en
json-ld:
---

[![Gendo](https://assets.gendo.ai/marketing/homepage/gendo-logo-white.png)](/)

[Features](/product)[Solutions](/workflows)[Resources](/resources)[Pricing](/pricing)

About

[Log In](https://app.gendo.ai/sign-in)[Start creating ](https://app.gendo.ai/sign-up)

[Back to Resources](/resources)

Story 

# Speeds Approvals and Client Sign-Off

How compelling AI visuals are accelerating planning decisions and building client confidence.

Hours → Minutes

Rendering time

Earlier

Client sign-off

Stronger

Planning submissions

![Salmon Planning Company project rendered with Gendo](https://assets.basehub.com/f12ab873/c30f8b4ac293b1d354410029bb125061/gendopl5446pearced7c8adjusted.jpg)

[![Salmon Planning Company](https://assets.gendo.ai/marketing/salmon-planning-logo.png)](https://salmonplanning.co.uk)

About the practice 

## Salmon Planning Company

Team Size

10-25

Location

United Kingdom

Director

Matt Green

Focus

Architecture, Planning, Urban Design

Salmon Planning Company is a multidisciplinary practice working across architecture, planning, and urban design. The team tackles projects ranging from residential developments to commercial schemes.

With a focus on navigating complex planning processes, the firm understands the importance of clear visual communication.

[Visit Salmon Planning Company ](https://salmonplanning.co.uk)

![Matt Green](https://assets.gendo.ai/marketing/homepage/matt-green-architect-testimonial.jpeg)

The voice behind this story 

### Meet Matt Green

Director of Architecture

> "The Gendo imagery facilitates conviction in decisions. It's not just the architect saying 'trust me' – the image speaks for itself."

The challenge 

## Abstract Conversations, Slow Decisions

Planning submissions and client presentations often relied on technical drawings that didn't fully communicate design intent.

Without compelling visuals, conversations remained abstract, and decision-makers—whether clients or planning committees—took longer to reach conclusions.

The team needed a way to produce context-accurate visualisations quickly without adding significant time or cost to projects.

The solution 

## Visual Conviction Through Gendo

Gendo enabled the team to produce photoreal context images that helped everyone—from clients to planners—immediately understand proposals.

"The Gendo imagery facilitates conviction in decisions. It's not just the architect saying 'trust me' – the image speaks for itself."

Transformation 

## Before & After

Drag to compare the transformation

![Gendo Enhanced](https://assets.gendo.ai/marketing/salmon-after-gendo-v2.jpg)

Gendo Enhanced

![Enscape Render](https://assets.gendo.ai/marketing/salmon-before-gendo.webp)

Enscape Render

Drag to compare

## The Impact: Faster Sign-Off, Stronger Submissions

With Gendo-enhanced visuals, the practice saw measurable improvements in how quickly projects moved through approval stages.

Impact 

## Key Outcomes

Immediate understanding 

Stakeholders grasp proposals on first viewing

Earlier client alignment 

Decisions made sooner in the design process

Stronger planning cases 

Visual evidence that supports applications

> "The Gendo imagery facilitates conviction in decisions. It's not just the architect saying 'trust me' – the image speaks for itself."

Matt Green

Director of Architecture, Salmon Planning

## More Stories

[View all](/resources/stories)

[

![REPRTWÄR](https://assets.gendo.ai/marketing/reprtwar-hero-housing.jpg)

### Three Affordable Housing Wins from Four Competitive Bids

Read story



](/resources/stories/reprtwar)

[

![Lafford Group](https://assets.gendo.ai/marketing/lafford-hero-living.png)

### Lafford Group: CGI-Quality Marketing Visuals, Delivered In-House

Read story



](/resources/stories/lafford-group)

[Gendo ](#)

A living canvas for visual exploration, iteration, and decision-making.

### Product

-   [Product](/product)
-   [Pricing](/pricing)
-   [FAQs](/faqs)

### Company

-   [About Us](/about-us)
-   [Career](/career)
-   [Environmental Statement](/about/environmental-statement)
-   [Blog](/resources/insights)
-   [Contact Us](/book-call)

### Connect

-   [LinkedIn](https://linkedin.com/company/gendo-ai)
-   [Instagram](https://instagram.com/gendo.ai)
-   [YouTube](https://youtube.com/@Gendo-ai)

© 2026 Gendo. All rights reserved.

[Licenses](/licenses)[Terms of Service](/terms-of-service)[Privacy Policy](/privacy-policy)