--- title: "PURE D.S. Case Study | Gendo" description: "How an interior design and architecture studio moved from time-consuming visuals under tight deadlines to multiple realistic options ready in advance of e…" lang: en json-ld: --- [![Gendo](https://assets.gendo.ai/marketing/homepage/gendo-logo-white.png)](/) [Features](/product)[Solutions](/workflows)[Resources](/resources)[Pricing](/pricing) About [Log In](https://app.gendo.ai/sign-in)[Start creating ](https://app.gendo.ai/sign-up) [Back to Resources](/resources) Story # Options Prepared Before the Meeting, Not After It How an interior design and architecture studio moved from time-consuming visuals under tight deadlines to multiple realistic options ready in advance of every client presentation. Multiple options Prepared before client meetings Concept to documentation Residential and commercial projects Design intent held Architecture preserved in the output ![PURE D.S. project rendered with Gendo](https://assets.gendo.ai/marketing/pure-ds-villa-after.jpg) ![PURE D.S.](https://assets.gendo.ai/marketing/pure-ds-logo.png) About the practice ## PURE D.S. Team Size Studio practice Discipline Interior design and architecture Projects Private residential and commercial Scope Concept, detailed design, visualisation, documentation PURE D.S. is an interior design and architecture studio taking private residential and commercial projects from concept through detailed design, visualisation and final documentation. Visualisation sits inside that sequence rather than at the end of it, which is why the speed of producing an image affects how the design itself is developed. > "It felt much more tailored to architecture than any other visualisation tool we had tried. The results also kept the architectural design and intent very well." > > — Sana Alhashimi The challenge ## High-quality visuals were the bottleneck under deadline Producing high-quality visuals and design variations was time-consuming, and the pressure showed most under tight deadlines. The knock-on effect was on decisions rather than images. Presenting several options quickly was difficult, so client decisions and approvals slowed while the studio waited on visuals. The solution ## A visualisation tool that reads as architectural The studio came to Gendo looking for unlimited image generation and a faster, more flexible way to visualise its projects. What separated it from the AI tools already trialled was control: realistic materials, professionally placed people, and output that stayed faithful to the design rather than reinterpreting it. "After trying many AI tools, we found it much more focused on architecture, with better control, realistic results, and the ability to explore ideas quickly." Sana Alhashimi, Architect Workflow ## Exploring before the meeting rather than during it Options are now explored ahead of client presentations, so the meeting starts with directions to compare instead of a single view to react to. The team's own read was that it was easy to pick up, and that the speed of exploring and presenting design ideas mattered more than any single feature. > "We can explore more options before meetings and prepare high-quality visuals much faster, which makes client presentations and design decisions more efficient." Output ## Plans and elevations treated with the same care The work is not limited to camera views. Layouts are taken to presentation quality too, so the plan a client sees is as legible as the render beside it. That consistency across drawing types is what makes multiple options comparable rather than simply numerous. ![Furnished apartment plan rendered with materials, furniture and figures by PURE D.S.](https://assets.gendo.ai/marketing/pure-ds-plan-after.jpg) A residential layout taken to presentation quality alongside the camera views. Transformation ## Before & After Drag to compare the transformation Before Gendo Untextured base models carrying the geometry and the design decision, but not enough to present. With Gendo Realistic material, light and figures added without losing the architecture underneath. ![Developed in Gendo](https://assets.gendo.ai/marketing/pure-ds-villa-after.jpg) Developed in Gendo ![Base model](https://assets.gendo.ai/marketing/pure-ds-villa-before.jpg) Base model Drag to compare ![Developed in Gendo](https://assets.gendo.ai/marketing/pure-ds-cafe-after.jpg) Developed in Gendo ![Base model](https://assets.gendo.ai/marketing/pure-ds-cafe-before.jpg) Base model Drag to compare ## The Impact: Faster to an option, faster to an approval The studio produces realistic visuals quickly enough to test several directions on every project, which shortens the path from presentation to decision. Impact ## Key Outcomes More options per project Variations explored rather than chosen blind Approvals unblocked Client decisions no longer wait on visuals Better material realism Materials and figures handled professionally Design intent preserved Output stays true to the architecture Feedback ## Impressed by the realism Most clients have responded to the quality and realism of the visuals, and comparing directions side by side has made the concept easier to grasp. Presenting several considered options in the same meeting has made the design conversation shorter and the decision clearer. > "Gendo has been a different kind of experience for us. After trying many AI tools, we found it much more focused on architecture, with better control, realistic results, and the ability to explore ideas quickly." Sana Alhashimi Architect, PURE D.S. ## More Stories [View all](/resources/stories) [ ![Kyparissa Atelier](https://assets.gendo.ai/marketing/kyparissa-community-complex-b.jpg) ### An AI Platform That Understands the Designer's Taste Read story ](/resources/stories/kyparissa-atelier) [ ![Kiev Design Online Studio](https://assets.gendo.ai/marketing/kievdesign-kitchen-warm.jpg) ### A Faster Way to Test a Direction Read story ](/resources/stories/kiev-design-online-studio) [Gendo ](#) A living canvas for visual exploration, iteration, and decision-making. ### Product - [Product](/product) - [Pricing](/pricing) - [FAQs](/faqs) ### Company - [About Us](/about-us) - [Career](/career) - [Environmental Statement](/about/environmental-statement) - [Blog](/resources/insights) - [Contact Us](/book-call) ### Connect - [LinkedIn](https://linkedin.com/company/gendo-ai) - [Instagram](https://instagram.com/gendo.ai) - [YouTube](https://youtube.com/@Gendo-ai) © 2026 Gendo. All rights reserved. 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