--- title: "Origin Design Studio Case Study | Gendo" description: "How Origin Design Studio turned early sketches into planning confidence with Gendo." lang: en json-ld: --- [![Gendo](https://assets.gendo.ai/marketing/homepage/gendo-logo-white.png)](/) [Features](/product)[Solutions](/workflows)[Resources](/resources)[Pricing](/pricing) About [Log In](https://app.gendo.ai/sign-in)[Start creating ](https://app.gendo.ai/sign-up) [Back to Resources](/resources) Story # Cut Rendering Time by 75% and Accelerated Planning Approvals How Origin Design Studio turned early sketches into planning confidence with Gendo. 75% Time saved Under 3hrs Per model Faster Planning approvals ![Origin Design Studio project rendered with Gendo](https://assets.gendo.ai/marketing/origin-after-gendo.jpg) [![Origin Design Studio](https://assets.gendo.ai/marketing/homepage/gendo-ai-customer-origin-design.png)](https://origindesignstudio.co.uk) About the practice ## Origin Design Studio Team Size 5-10 Location East Midlands, United Kingdom Focus Residential Architecture Approach Full RIBA stages, planning-led Origin Design Studio is an RIBA Chartered practice based in the East Midlands, serving Lincolnshire and Boston for over a decade. Specialising in residential architecture, the studio delivers bespoke homes and developments of up to 30 dwellings. With expertise spanning planning law, agricultural redevelopment and detailed technical resolution, the team works confidently across all RIBA stages. [Visit Origin Design Studio ](https://origindesignstudio.co.uk) ![Dan Thompson](https://assets.gendo.ai/marketing/homepage/dan-thompson-origin-design-testimonial.webp) The voice behind this story ### Meet Dan Thompson Architect > "Gendo has transformed how we communicate our designs. What previously took 10 to 12 hours can now be achieved in under three, allowing us to respond faster and present our ideas with clarity and confidence. It has become a key part of how we move projects forward." The challenge ## Bottlenecked Visualisation Visualisation had historically relied on white-box models, with a single team member responsible for producing photo-realistic renders. Each model and rendering was budgeted at 10–12 hours. As project volume increased, this created a clear bottleneck. When multiple schemes required visuals simultaneously, planning submissions and client decisions were delayed. The issue extended beyond internal workflow. Many clients and planning stakeholders struggle to interpret orthographic drawings or understand stepped massing from 2D plans. While architects naturally interpret these representations, the communication gap often slowed decision-making. A notable example involved a sloping site requiring stepped-back forms at each storey. Despite six months of pre-application discussions and iterative revisions, the spatial intent remained unclear to stakeholders. Progress towards a formal planning submission stalled. The solution ## Discovering a Better Way As part of a wider initiative to integrate AI into its design process, Origin Design Studio evaluated several visualisation tools. Gendo emerged as the preferred solution due to its intuitive interface and ability to generate high-quality renders from early sketches and massing models. "Rendering time reduced from a budgeted 10–12 hours to under 3 hours per model, representing a 75% saving." This shift decentralised visual production, removing dependency on a single team member and allowing visuals to be created earlier and more consistently. It also complemented the studio's renewed emphasis on hand sketching, enabling rapid iteration during concept design without extending programme timelines. Breakthrough moment ## One Image Changed Everything The benefits became immediately evident during the previously stalled sloping site project. A single Gendo-generated image, produced from a sketch in under three hours, clarified the stepped design intent. The visual reframed the conversation, transforming uncertainty into support and enabling the project to move forward towards formal planning submission. Transformation ## Before & After Drag to compare the transformation ![Gendo Enhanced](https://assets.gendo.ai/marketing/origin-after-gendo.jpg) Gendo Enhanced ![Original Render](https://assets.gendo.ai/marketing/origin-before-gendo.jpg) Original Render Drag to compare ## The Impact: Measurable Workflow Gains Gendo has since become embedded within the studio's workflow, ensuring that clear, persuasive imagery supports planning conversations from the outset. Impact ## Key Outcomes 75% reduction in rendering time From 10–12 hours to under 3 hours per model Removed single-person bottleneck Decentralised visual production across the team Improved planning clarity Fewer design-related concerns in submissions Faster concept to submission Visual communication from the earliest stages Feedback ## Client and Planning Response Origin Design Studio had already observed that planning applications accompanied by visuals tend to receive fewer design-related concerns and progress more smoothly. With Gendo, high-quality imagery is no longer a resource constraint. The ability to produce compelling visuals quickly ensures that clarity is embedded within submissions rather than added as an afterthought. By strengthening communication at the earliest stages, the practice is positioning itself for more efficient planning processes and stronger stakeholder alignment. "What six months of drawings and dialogue had not fully achieved was resolved through a single, well-communicated visual." > "Gendo has transformed how we communicate our designs. What previously took 10 to 12 hours can now be achieved in under three, allowing us to respond faster and present our ideas with clarity and confidence. It has become a key part of how we move projects forward." Dan Thompson Architect, Origin Design Studio ## More Stories [View all](/resources/stories) [ ![Kiev Design Online Studio](https://assets.gendo.ai/marketing/kievdesign-kitchen-warm.jpg) ### A Faster Way to Test a Direction Read story ](/resources/stories/kiev-design-online-studio) [ ![Lanza Architects](https://assets.gendo.ai/marketing/lanza-hero-populated.png) ### Faster Visuals, Stronger Proposals: Lanza Architects' Gendo Workflow Read story ](/resources/stories/lanza-architects) [Gendo ](#) A living canvas for visual exploration, iteration, and decision-making. ### Product - [Product](/product) - [Pricing](/pricing) - [FAQs](/faqs) ### Company - [About Us](/about-us) - [Career](/career) - [Environmental Statement](/about/environmental-statement) - [Blog](/resources/insights) - [Contact Us](/book-call) ### Connect - [LinkedIn](https://linkedin.com/company/gendo-ai) - [Instagram](https://instagram.com/gendo.ai) - [YouTube](https://youtube.com/@Gendo-ai) © 2026 Gendo. All rights reserved. [Licenses](/licenses)[Terms of Service](/terms-of-service)[Privacy Policy](/privacy-policy)