--- title: "Odin Design Studio Case Study | Gendo" description: "How a concept designer working across retail, residential and workplace projects uses Gendo to take untextured massing models to presentation-ready imager…" lang: en json-ld: --- [![Gendo](https://assets.gendo.ai/marketing/homepage/gendo-logo-white.png)](/) [Features](/product)[Solutions](/workflows)[Resources](/resources)[Pricing](/pricing) About [Log In](https://app.gendo.ai/sign-in)[Start creating ](https://app.gendo.ai/sign-up) [Back to Resources](/resources) Story # Atmosphere Without Touching the Geometry How a concept designer working across retail, residential and workplace projects uses Gendo to take untextured massing models to presentation-ready imagery while the architecture stays exactly as drawn. Minutes From grey model to presentable image Geometry held Form and proportion left undistorted Retail, interiors, workplace Concept design across sectors ![Odin Design Studio project rendered with Gendo](https://assets.gendo.ai/marketing/odin-atrium-after.jpg) ![Odin Design Studio](https://assets.gendo.ai/marketing/odin-logo.png) About the practice ## Odin Design Studio Team Size Independent studio Discipline Concept design, architecture and interiors Sectors Retail, residential, workplace Location Türkiye Odin Design Studio is a concept design practice working across retail, residential and workplace interiors, taking projects from early massing through to the imagery used to explain them. Models are built and resolved as untextured geometry first. Gendo is used at the point where that geometry needs to become an image a client can read, rather than as a substitute for the design work itself. > "The form is already decided in the model. What I need is the atmosphere around it, and that used to be the slowest part of the job." > > — Onur Dinler, Architect ![Onur Dinler](https://assets.gendo.ai/marketing/onur-dinler.jpg) The voice behind this story ### Meet Onur Dinler Architect, Odin Design Studio > "Even dedicating just 5 minutes to it will be one of the most enjoyable moments of your design career." The challenge ## The atmosphere took longer than the design Producing an image with convincing light and material meant moving the model into a full rendering and animation pipeline, setting up scenes and waiting on output before anything could be judged. For concept work, where the point is to test an idea quickly, that cost was out of proportion to the value. Options went untested simply because there was no time to render them. The solution ## Photorealism that respects the model Gendo is applied directly to the untextured model view. Material palettes, lighting conditions and setting are explored on the image while the underlying geometry is preserved, so the studio can test atmosphere without risking the accuracy of the design it is presenting. "It gives a photorealistic atmosphere without distorting the geometry. That is the part I could not get elsewhere." Onur Dinler, Architect Workflow ## Replacing a rendering and animation pipeline for concept work Work that previously went through a full rendering and animation package for early-stage imagery now stays in Gendo until the design is settled. The heavier pipeline is kept for what it is genuinely needed for, rather than being loaded up every time a concept needs to be shown. Range ## One method across very different project types A retail storefront, a sculptural residential atrium and a workplace interior are three different problems, but the input is the same in each case: a resolved grey model and a clear description of the intended atmosphere. That consistency means the studio does not maintain a separate visualisation approach per sector. Transformation ## Before & After Drag to compare the transformation Before Gendo A clean, untextured model that communicates form and proportion but nothing about material, light or time of day. With Gendo The same model with material, lighting and setting resolved. The openings, the frame and the section are unchanged. ![Rendered in Gendo](https://assets.gendo.ai/marketing/odin-atrium-after.jpg) Rendered in Gendo ![Untextured geometry](https://assets.gendo.ai/marketing/odin-atrium-before.jpg) Untextured geometry Drag to compare ![Rendered in Gendo](https://assets.gendo.ai/marketing/odin-office-after.jpg) Rendered in Gendo ![Interior shell](https://assets.gendo.ai/marketing/odin-office-before.jpg) Interior shell Drag to compare ## The Impact: More ideas shown, none of them compromised The practical effect is that concept imagery is produced in the same session as the concept itself, and more directions reach the client because producing them no longer carries a rendering cost. Impact ## Key Outcomes Minutes, not render queues Imagery produced while the idea is still live Geometry preserved Proportion and detail carried through untouched More options tested Alternative palettes and lighting tried freely Lighter toolchain Heavy rendering reserved for later stages Feedback ## Imagery that reads as a finished place Clients respond to the atmosphere: the quality of light, the material and the sense of the space being occupied rather than modelled. Because the geometry is unchanged between the model and the image, what is approved in the presentation is what has actually been designed. > "Even dedicating just 5 minutes to it will be one of the most enjoyable moments of your design career." Onur Dinler Architect, Odin Design Studio ## More Stories [View all](/resources/stories) [ ![third floor](https://assets.gendo.ai/marketing/third-floor-terrace.jpg) ### A New Studio, Rendering at a Standard It Has Not Yet Hired For Read story ](/resources/stories/third-floor) [ ![Wow Textura](https://assets.gendo.ai/marketing/textura-terrace-after.jpg) ### Holding the Original Render While Cutting Time in the 3D Scene Read story ](/resources/stories/wow-textura) [Gendo ](#) A living canvas for visual exploration, iteration, and decision-making. ### Product - [Product](/product) - [Pricing](/pricing) - [FAQs](/faqs) ### Company - [About Us](/about-us) - [Career](/career) - [Environmental Statement](/about/environmental-statement) - [Blog](/resources/insights) - [Contact Us](/book-call) ### Connect - [LinkedIn](https://linkedin.com/company/gendo-ai) - [Instagram](https://instagram.com/gendo.ai) - [YouTube](https://youtube.com/@Gendo-ai) © 2026 Gendo. All rights reserved. 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