--- title: "MEMOR Case Study | Gendo" description: "How a ten-person practice taking projects from sketch to construction documentation cut modelling, visualisation and post-production time — and the extern…" lang: en json-ld: --- [![Gendo](https://assets.gendo.ai/marketing/homepage/gendo-logo-white.png)](/) [Features](/product)[Solutions](/workflows)[Resources](/resources)[Pricing](/pricing) About [Log In](https://app.gendo.ai/sign-in)[Start creating ](https://app.gendo.ai/sign-up) [Back to Resources](/resources) Story # Visualisation Without Redrawing the Architecture How a ten-person practice taking projects from sketch to construction documentation cut modelling, visualisation and post-production time — and the external visualiser fee with it. 10 people Sketch to construction design Geometry held Minimal change to the architecture Visualiser fee removed On concept-stage imagery ![MEMOR project rendered with Gendo](https://assets.gendo.ai/marketing/memor-boardroom.jpg) ![MEMOR](https://assets.gendo.ai/marketing/memor-logo.png) About the practice ## MEMOR Team Size 10 people Studio Around 10 people Scope Sketch to construction documentation Sectors Residential, office, aviation MEMOR is a practice of around ten people taking projects from first sketch through to final construction design, across residential, office and aviation work. Visualisation sat outside that chain: modelled, rendered, post-edited, and frequently paid for a second time through an external visualiser. > "We were spending too much time on modelling, visualising and post edits, and also additional payments to a visualiser." > > — Bekzod, Architect The challenge ## Concept deadlines that the render queue could not meet The pressure point was the concept stage. Modelling, rendering and post-production consumed the time a concept deadline does not have, and the shortfall was closed by paying an external visualiser. That made the studio's own images the slowest and most expensive part of an otherwise in-house process. The solution ## Images that respect the architecture already drawn A concept deadline pushed the practice to try Gendo. The decisive factor was not speed alone but fidelity: the visualisation arrives without rewriting the architectural geometry, which is the condition for using it on technical work. "Gendo does visualisation with minimal changes of architectural geometry, which is very important for me." Bekzod, Architect Workflow ## Concept imagery brought back in-house With imagery produced inside the studio, the concept stage stops depending on an external supplier's availability, and the fee attached to it disappears from the phase budget. The practice reports substantial time saved across modelling, visualisation and post-production together, rather than in any single step. Tools ## Enhancement and population as everyday steps Two capabilities are singled out in practice: enhancement, for lifting a base image to presentation standard, and population, for making a scene read as occupied without a manual asset library. Both are applied to the studio's own geometry, so the result remains the project rather than an interpretation of it. ## The Impact: Time and cost removed from the concept phase The gains the practice reports are procedural: fewer hours across modelling and post-production, and no external visualiser fee at concept stage. Impact ## Key Outcomes Concept deadlines met Imagery produced inside the phase Visualiser fee removed Concept imagery kept in-house Geometry preserved Architecture unchanged by the render Post-production reduced Fewer manual edits per image Feedback ## Early days on the client side The practice is straightforward that client feedback on the first Gendo-produced concept work is still to come. Internally the position is already settled: the studio intends to keep producing concept imagery this way. > "Gendo does visualisation with minimal changes of geometry. I love the enhancement, and I love populate." 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