---
title: "Lanza Architects Case Study | Gendo"
description: "Turning simple models and sketches into photoreal visuals that speed decisions and strengthen proposals."
lang: en
json-ld:
---

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Story 

# Faster Visuals, Stronger Proposals: Lanza Architects' Gendo Workflow

Turning simple models and sketches into photoreal visuals that speed decisions and strengthen proposals.

Minutes

Per visual

Faster

Client buy-in

Stronger

Proposals

![Lanza Architects project rendered with Gendo](https://assets.gendo.ai/marketing/lanza-hero-populated.png)

[![Lanza Architects](https://assets.gendo.ai/marketing/lanza-logo.png)](https://lanzaarchitects.com.au)

About the practice 

## Lanza Architects

Team Size

1

Location

Melbourne, Australia

Principal

Lucia Milone

Focus

Residential Design

Lanza Architects is a solo practice led by Principal Architect Lucia Milone. The studio focuses on residential projects, delivering end-to-end architectural services from concept through to completion.

As a solo practitioner, Lucia handles every aspect of the design process, making efficiency critical to the practice's success.

[Visit Lanza Architects ](https://lanzaarchitects.com.au)

![Lucia Milone](https://assets.gendo.ai/marketing/lucia-milone.jpeg)

The voice behind this story 

### Meet Lucia Milone

Principal Architect

> "For a solo practice, Gendo is transformative. I can compete with larger studios on visual quality without the overhead."

The challenge 

## Limited Rendering Resources

As a solo architect working from a laptop, Lucia faced practical constraints that larger firms don't experience. Running Twinmotion or other resource-intensive rendering software simply wasn't feasible.

Without the ability to produce compelling visuals quickly, client conversations were often abstract and decisions took longer than necessary.

The alternative—outsourcing to visualisation specialists—was expensive and introduced delays that didn't fit a solo practice's workflow.

The solution 

## Gendo: Practical and Powerful

Gendo offered what Lucia needed: professional-quality renders without hardware demands. Working directly in the browser, she could transform simple SketchUp models into presentation-ready visuals.

"Gendo helps me give clients the image that unlocks the decision. It's fast, it's practical on my setup, and it's inspiring."

Transformation 

## Before & After

Drag to compare the transformation

![Gendo Render](https://assets.gendo.ai/marketing/lanza-hero-populated.png)

Gendo Render

![Original Render](https://assets.gendo.ai/marketing/lanza-before-gendo-new.webp)

Original Render

Drag to compare

## The Impact: One Image, Faster Decisions

The key insight for Lucia was that sometimes one great image is all you need to move a project forward. Gendo made producing that image fast and affordable.

Impact 

## Key Outcomes

No hardware limitations 

Browser-based workflow works on any device

Immediate client impact 

Visuals that help clients see and decide

Competitive proposals 

Studio-quality outputs without studio overhead

> "For a solo practice, Gendo is transformative. I can compete with larger studios on visual quality without the overhead."

Lucia Milone

Principal Architect, Lanza Architects

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