--- title: "Kiev Design Online Studio Case Study | Gendo" description: "How an independent interior and architectural visualisation studio uses Gendo to explore materials, colours and alternatives before committing to detailed…" lang: en json-ld: --- [![Gendo](https://assets.gendo.ai/marketing/homepage/gendo-logo-white.png)](/) [Features](/product)[Solutions](/workflows)[Resources](/resources)[Pricing](/pricing) About [Log In](https://app.gendo.ai/sign-in)[Start creating ](https://app.gendo.ai/sign-up) [Back to Resources](/resources) Story # A Faster Way to Test a Direction How an independent interior and architectural visualisation studio uses Gendo to explore materials, colours and alternatives before committing to detailed 3D work. More options Presented earlier in the process Residential & small commercial Private houses and interiors Less render time On early-stage visuals ![Kiev Design Online Studio project rendered with Gendo](https://assets.gendo.ai/marketing/kievdesign-kitchen-warm.jpg) ![Kiev Design Online Studio](https://assets.gendo.ai/marketing/kievdesign-logo.png) About the practice ## Kiev Design Online Studio Team Size Independent studio Studio Independent design and visualisation Sectors Residential interiors, private houses, small commercial Services Concept, 3D modelling, visualisation, animation Kiev Design Online Studio works on architectural and interior projects including 3D visualisation and animation, mostly residential interiors, private houses and small commercial spaces. Clients are a mix of private owners, architects, designers and small studios. The workflow runs from concept development through 3D modelling and visualisation to client revisions and final presentation. > "I wanted a faster way to explore design ideas, improve early-stage visuals, and give older projects a more polished and up-to-date look." > > — Alex Terekh, Designer ![Alex Terekh](https://assets.gendo.ai/marketing/alex-terekh.jpg) The voice behind this story ### Meet Alex Terekh Designer, Kiev Design Online Studio > "Gendo is a useful additional tool for quickly exploring visual ideas, testing different design directions and improving existing project images. It does not replace the usual design workflow, but it can make experimentation faster and sometimes lead to unexpected ideas worth developing further." The challenge ## Render time set the number of options The constraints were render time, the difficulty of producing several variations quickly, and improving early-stage visuals without first committing to detailed 3D work. The effect on the project was indirect but real: fewer options could be shown quickly, which slowed client feedback and, with it, the design decisions that depend on it. The solution ## Variations before the modelling commitment Materials, colours and visual directions are now tested on the canvas before one is chosen for development. The studio treats it as an addition to the workflow rather than a replacement for it. "The speed, simple workflow and ability to create different visual options quickly." Alex Terekh, Designer Exploration ## Testing directions, occasionally finding one The stated use is deliberate: test materials, colours and variations, then decide which direction to develop further. The studio also notes a secondary effect — unexpected results that occasionally inspire elements of the final design rather than merely illustrating it. ![Café interior with timber slat walls, green upholstery and a marble-fronted counter, visualised by Kiev Design Online Studio](https://assets.gendo.ai/marketing/kievdesign-cafe-b.jpg) A café interior explored across atmosphere and finish before committing. Timing ## Options ready earlier in the conversation The practical change is when the options exist. Visual alternatives can be prepared earlier and used to discuss direction, instead of arriving after the modelling work is already sunk. The studio is measured about the rest: it has not yet used the tool extensively in client presentations, and treats the enhanced visuals as a communication aid rather than a claim. ![Alternative café scheme with pendant lighting and seating arrangement studied at concept stage, visualised by Kiev Design Online Studio](https://assets.gendo.ai/marketing/kievdesign-cafe-a.jpg) The same space studied as a second direction. Back catalogue ## Older projects brought up to date One of the studio's stated reasons for trying Gendo was to give existing projects a more polished, current look — useful for an independent studio whose portfolio is its main route to work. Improving existing visuals is now a regular use alongside new concept work. ![Dark open-plan kitchen and living space with marble island and integrated lighting, visualised by Kiev Design Online Studio](https://assets.gendo.ai/marketing/kievdesign-villa-laura.jpg) An existing residential scheme revisited to a current standard. ## The Impact: Faster experimentation, honestly framed The studio does not yet put a figure on time saved. What it does report is more variations tested, better early-stage visuals, and older work brought up to standard. Impact ## Key Outcomes More variations Materials and colours tested before committing Earlier options Directions discussed sooner with clients Less early 3D work Concepts improved without detailed modelling Portfolio refreshed Existing projects re-presented to a current standard Feedback ## Used mainly inside the workflow so far The studio has not yet leaned on Gendo heavily in client presentations, and says so directly. Its view is that the enhanced visuals help communicate design ideas more clearly, and that the value in the meantime is in the exploration itself. > "Gendo is a useful additional tool for quickly exploring visual ideas, testing different design directions and improving existing project images. It does not replace the usual design workflow, but it can make experimentation faster and sometimes lead to unexpected ideas worth developing further." Alex Terekh Designer, Kiev Design Online Studio ## More Stories [View all](/resources/stories) [ ![Cascadia Architects](https://assets.basehub.com/f12ab873/f6fe66bd98a757d9cb05d0d8a8d12421/project-2view-01after-gendo-and-photoshop.jpg) ### Streamline Rendering from Hours to Minutes Read story ](/resources/stories/cascadia-architects) [ ![Kyparissa Atelier](https://assets.gendo.ai/marketing/kyparissa-community-complex-b.jpg) ### An AI Platform That Understands the Designer's Taste Read story ](/resources/stories/kyparissa-atelier) [Gendo ](#) A living canvas for visual exploration, iteration, and decision-making. ### Product - [Product](/product) - [Pricing](/pricing) - [FAQs](/faqs) ### Company - [About Us](/about-us) - [Career](/career) - [Environmental Statement](/about/environmental-statement) - [Blog](/resources/insights) - [Contact Us](/book-call) ### Connect - [LinkedIn](https://linkedin.com/company/gendo-ai) - [Instagram](https://instagram.com/gendo.ai) - [YouTube](https://youtube.com/@Gendo-ai) © 2026 Gendo. 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