--- title: "Hernández Arquitectos Case Study | Gendo" description: "How a small residential and commercial practice uses Gendo to control render generation, speed up presentations and close deals on the strength of the ima…" lang: en json-ld: --- [![Gendo](https://assets.gendo.ai/marketing/homepage/gendo-logo-white.png)](/) [Features](/product)[Solutions](/workflows)[Resources](/resources)[Pricing](/pricing) About [Log In](https://app.gendo.ai/sign-in)[Start creating ](https://app.gendo.ai/sign-up) [Back to Resources](/resources) Story # The Clearest Way to Represent a Project How a small residential and commercial practice uses Gendo to control render generation, speed up presentations and close deals on the strength of the imagery. Far faster Time to a presentable visual Control Over generation and result Deals closed On the strength of presentations ![Hernández Arquitectos project rendered with Gendo](https://assets.gendo.ai/marketing/hernandez-patio-01.jpg) ![Hernández Arquitectos](https://assets.gendo.ai/marketing/hernandez-logo.png) About the practice ## Hernández Arquitectos Team Size Small practice Discipline Architecture Projects Residential and commercial Architect Rubén Ángel Hernández García Hernández Arquitectos is a small architectural firm working across both residential and commercial projects. Presentation quality carries commercial weight for a practice of this size, because the image is often what decides whether a proposal is understood and accepted. > "It is the best option for representing a project." > > — Rubén Ángel Hernández García, Architect The challenge ## Realistic visualisation was the constraint The practice's limitation before Gendo was straightforward: producing realistic visualisations of its proposals. That matters beyond aesthetics. A realistic reading of the project makes it easier for a client to interact with the proposal and understand what is being offered. The solution ## Control and speed in the same tool What registered first was control over generation and the speed at which renders arrive. Interacting with the platform is straightforward, which is what allowed it to sit inside an existing workflow rather than replace it. "Interacting with the program is easy; it is much smoother and simpler." Rubén Ángel Hernández García, Architect Commercial ## Mixed-use schemes explained in one image Commercial and retail interiors have to communicate atmosphere, occupancy and material at once, which is difficult to describe in drawings alone. Producing populated views quickly means the client sees the scheme in use rather than in principle. ![Covered retail arcade with brick walls, planting and seated visitors, visualised by Hernández Arquitectos](https://assets.gendo.ai/marketing/hernandez-patio-02.jpg) A covered retail arcade shown occupied, with material and daylight resolved together. Interiors ## Material decisions made visible Kitchen and bathroom work is where stone, joinery and lighting have to be agreed precisely, and where clients most often need to see before they decide. Getting those views to a realistic standard quickly removes a long-standing bottleneck in the practice's process. ![Contemporary kitchen with marble surfaces, dark gloss joinery and linear lighting, by Hernández Arquitectos](https://assets.gendo.ai/marketing/hernandez-kitchen.jpg) Stone, joinery and lighting judged together in a single view. Detail ## Down to the fittings The same approach carries into smaller rooms and detailed conditions, where finishes are decided at close range. Consistency across scales is what makes a set of images read as one project. ![Bathroom with blue herringbone tile, timber vanity and walk-in shower, by Hernández Arquitectos](https://assets.gendo.ai/marketing/hernandez-azul.jpg) Tile, timber and light resolved at room scale. Completion ## From proposal to built work The practice's built work shows the same material language it presents at proposal stage, which is the point of a realistic visualisation. When the render and the finished room agree, the presentation earns trust on the next project. ![Completed bathroom with backlit stone splashback and floating stone vanity, by Hernández Arquitectos](https://assets.gendo.ai/marketing/hernandez-bp.jpg) The built result alongside the presented intent. ## The Impact: Faster presentations, clearer proposals The practice reports that the process is far faster and that presentations have become significantly easier to prepare, with the proposed idea always clear in the output. Impact ## Key Outcomes Faster turnaround Visuals produced in a fraction of the time Clearer proposals The design intent reads without explanation Easier presentations Less preparation for each client meeting Deals closed Presentations used to win the work Feedback ## Surprised by the quality Clients have been surprised by the quality of the images, and that reaction has translated into closed deals on the back of presentations. The practice is asked regularly how its presentations are made, and shares the platform when it is. "People always want to know how I create my presentations, so I share the website with them." > "It is the best option for representing a project." Rubén Ángel Hernández García Architect, Hernández Arquitectos ## More Stories [View all](/resources/stories) [ ![Víctor Díaz Arquitectos](https://assets.gendo.ai/marketing/victor-diaz-cam-after.jpg) ### Rebuilding a 25-Year Portfolio as Hyper-Realistic Imagery Read story ](/resources/stories/victor-diaz-arquitectos) [ ![MEMOR](https://assets.gendo.ai/marketing/memor-boardroom.jpg) ### Visualisation Without Redrawing the Architecture Read story ](/resources/stories/memor) [Gendo ](#) A living canvas for visual exploration, iteration, and decision-making. ### Product - [Product](/product) - [Pricing](/pricing) - [FAQs](/faqs) ### Company - [About Us](/about-us) - [Career](/career) - [Environmental Statement](/about/environmental-statement) - [Blog](/resources/insights) - [Contact Us](/book-call) ### Connect - [LinkedIn](https://linkedin.com/company/gendo-ai) - [Instagram](https://instagram.com/gendo.ai) - [YouTube](https://youtube.com/@Gendo-ai) © 2026 Gendo. All rights reserved. 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