--- title: "Ditt Case Study | Gendo" description: "How a Dutch design-and-build studio for office interiors uses Gendo to make early-stage renders realistic enough to carry a decision." lang: en json-ld: --- [![Gendo](https://assets.gendo.ai/marketing/homepage/gendo-logo-white.png)](/) [Features](/product)[Solutions](/workflows)[Resources](/resources)[Pricing](/pricing) About [Log In](https://app.gendo.ai/sign-in)[Start creating ](https://app.gendo.ai/sign-up) [Back to Resources](/resources) Story # Convincing the Client in the First Phase How a Dutch design-and-build studio for office interiors uses Gendo to make early-stage renders realistic enough to carry a decision. Design & build Office interiors, end to end First phase Where the studio applies it Higher realism From basic renders ![Ditt project rendered with Gendo](https://assets.gendo.ai/marketing/ditt-reception-b.jpg) ![Ditt](https://assets.gendo.ai/marketing/ditt-logo.png) About the practice ## Ditt Team Size Design-and-build studio Studio Design and build Sector Interior office design Location Netherlands Ditt is a design-and-build studio for interior office design, working on office buildings and fit-outs for specific companies. Because it both designs and delivers, the image a client agrees to is the thing the studio then has to build. That makes early realism valuable in a way it is not for a practice that hands drawings on. > "Use it in the first phase to convince your client." > > — Karlo, Design and Consultancy Lead ![Karlo](https://assets.gendo.ai/marketing/karlo-ditt.jpg) The voice behind this story ### Meet Karlo Design and Consultancy Lead, Ditt > "Use it in the first phase to convince your client." The challenge ## The renders never looked real The studio's assessment of its previous output is blunt: the renders never looked real. Clients were not necessarily aware that a better standard existed, so the work still passed — but internally it was a persistent irritation. Sub-par imagery in the first phase is a slow way to reach agreement, because the client is being asked to believe a space they cannot quite see. The solution ## Realism early, from what already exists The studio brings its existing renders onto the canvas and lifts them, rather than rebuilding scenes for quality. The interface is straightforward enough that the step sits inside the normal first-phase rhythm. "The ease of the interface, and how realistic a bad render could turn out." Karlo, Design and Consultancy Lead Speed ## From first sketch to a complete design, faster The influence on the design process itself is about pace: the distance between a first sketch and something that reads as a complete proposal has shortened. For a design-and-build studio, arriving at that point earlier means the delivery conversation starts earlier too. ![Timber-lined workplace lounge with pendant lighting and long communal table, visualised by Ditt](https://assets.gendo.ai/marketing/ditt-lounge.jpg) A workplace lounge presented with the finish and light resolved. Realism ## Better outcome, honestly measured The studio does not claim a time saving. Its position is that the work is better rather than faster, and it says so plainly. That distinction matters in a first-phase pitch, where the value is in the client's confidence rather than in hours on a timesheet. ![Open-plan office floor with glazed meeting rooms and occupants in conversation, visualised by Ditt](https://assets.gendo.ai/marketing/ditt-workspace.jpg) An open-plan floor populated well enough to be read as a real workplace. Control ## Where the studio still wants tighter control The team is clear about the limits it works within: keeping a consistent style across a set of renders takes deliberate effort, and features already resolved in a render should stay untouched. The practical answer has been to apply the tool where realism is the goal, and to keep an eye on consistency across a presentation set. ![Office reception with planted beds, timber desk and daylight from full-height glazing, visualised by Ditt](https://assets.gendo.ai/marketing/ditt-reception-a.jpg) Reception imagery held to a consistent register across a project set. ## The Impact: Bad-looking renders into high-end renders The studio describes the outcome in one line — basic renders becoming high-end ones — applied at the phase where a client is deciding whether to proceed. Impact ## Key Outcomes Higher realism Existing renders lifted rather than rebuilt First-phase confidence Imagery that carries an early decision Sketch to complete, faster Less distance between concept and proposal No new pipeline Applied to output the studio already produces Feedback ## Received well Client response has been positive, and the studio's own standard has moved with it. The honest note is that clients were not aware of what was possible before — the pressure to improve came from inside the studio. > "Use it in the first phase to convince your client." Karlo Design and Consultancy Lead, Ditt ## More Stories [View all](/resources/stories) [ ![Kiev Design Online Studio](https://assets.gendo.ai/marketing/kievdesign-kitchen-warm.jpg) ### A Faster Way to Test a Direction Read story ](/resources/stories/kiev-design-online-studio) [ ![Kyparissa Atelier](https://assets.gendo.ai/marketing/kyparissa-community-complex-b.jpg) ### An AI Platform That Understands the Designer's Taste Read story ](/resources/stories/kyparissa-atelier) [Gendo ](#) A living canvas for visual exploration, iteration, and decision-making. ### Product - [Product](/product) - [Pricing](/pricing) - [FAQs](/faqs) ### Company - [About Us](/about-us) - [Career](/career) - [Environmental Statement](/about/environmental-statement) - [Blog](/resources/insights) - [Contact Us](/book-call) ### Connect - [LinkedIn](https://linkedin.com/company/gendo-ai) - [Instagram](https://instagram.com/gendo.ai) - [YouTube](https://youtube.com/@Gendo-ai) © 2026 Gendo. All rights reserved. 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