--- title: "About Gendo — The Collaborative AI Design Canvas | Gendo" description: "Gendo is a collaborative AI design canvas for architecture studios. Built to accelerate iteration, improve alignment, and increase design momentum — private by default." lang: en json-ld: | { "@context": "https://schema.org", "@type": "Organization", "name": "Gendo", "url": "https://www.gendo.ai/", "description": "Gendo is a collaborative AI design canvas for architecture studios, built for visual decision-making from sketch to sign-off.", "foundingDate": "2022", "address": { "@type": "PostalAddress", "addressCountry": "GB" }, "sameAs": [ "https://www.linkedin.com/company/gendo-ai" ] } --- [![Gendo](https://assets.gendo.ai/marketing/homepage/gendo-logo-white.png)](/) [Features](/product)[Solutions](/workflows)[Resources](/resources)[Pricing](/pricing) About [Log In](https://app.gendo.ai/sign-in)[Start creating ](https://app.gendo.ai/sign-up) ![Architectural visualisation created in the Gendo design canvas](https://assets.gendo.ai/marketing/about-hero.jpg) About Gendo # Accelerating visual decision-making in architecture Gendo exists to close the gap between design intent and visual clarity. A shared, multiplayer workspace where teams generate, iterate, and align — inside the architectural workflow. [Start creating](https://app.gendo.ai/sign-up)[Talk to us](/book-call) 2022 Founded UK Based Startup £5.2M Total Raised 200K+ Architects & Designers Backed by leading investors ## £5.2M raised to accelerate architectural visual workflows [ ![Concept Ventures logo](https://assets.gendo.ai/marketing/logo-concept-ventures.webp) Concept Ventures Venture Capital ](https://www.conceptventures.vc/)[ ![Ascension logo](https://assets.gendo.ai/marketing/logo-ascension.webp) Ascension Venture Capital ](https://www.ascension.vc/)[ ![PT1 logo](https://assets.gendo.ai/marketing/logo-pt1.png) PT1 Venture Capital ](https://www.pt1.vc/)[ ![LEA Partners logo](https://assets.gendo.ai/marketing/logo-lea-partners.png) LEA Partners Venture Capital ](https://www.leapartners.de/)[ ![NVIDIA logo](https://assets.gendo.ai/marketing/logo-nvidia-inception.webp) NVIDIA Inception Program ](https://www.nvidia.com/en-gb/startups/) ## Where we're heading Architecture has digitised production, but visual decision-making remains fragmented. Design intent lives in CAD and BIM. Visualisation is outsourced or siloed. Iteration requires exporting, regenerating, and repeating. The next shift is AI-native environments where visual decisions happen faster, in context, and within the architectural process itself. ## What we believe Our principles guide every product decision we make. ### Design over decoration Architecture is not about producing a single perfect image. It's about exploring options, testing ideas, and making decisions together. Gendo is built for working images, not final gloss. ### Outcomes over models You shouldn't need to select between diffusion engines or manage pipelines. Advanced AI is abstracted into purposeful architectural functions. The flow is design progression — not data movement. ### Professionals first You spend ten years becoming an architect. You shouldn't spend another ten learning how to be a computer scientist. Gendo is built for architects, designers, and design teams. ### Data and trust are non-negotiable Your work is your IP. Your data stays yours. Gendo is designed with professional governance, privacy, and fairness in mind. ## Canvas — the operating layer for visual decisions Not a whiteboard. Not a gallery. The environment where generation, iteration, collaboration and AI assistance converge. ## Who we're for Design-led studios and teams of 2–50 who need to make visual decisions quickly — without relying on specialist visualisation pipelines. Teams who: Compete against larger firms with more resources Don't have a dedicated visualisation department Are stretched across competitions, concept design, and client presentations Feel the cost and friction of fragmented tools Want AI leverage without risking design integrity ## What makes Gendo different 01 ### A persistent, shared decision surface Generate and compare variations simultaneously. Iterate visually in real time. Comment, approve, and track decisions — all inside one collaborative canvas. 02 ### Built for studio collaboration Canvas is inherently multiplayer. Clients, planners, and internal teams align faster with fewer loops and clearer ownership — inside the design surface itself. 03 ### Faster iteration without waiting No more overnight renders or blocked progress. Teams explore ideas live, respond to feedback immediately, and move forward with confidence. 04 ### Design adherence, not AI style Gendo supports a wide range of architectural styles. Outputs follow the design intent, not a generic computer-generated look. 05 ### Abstracted AI infrastructure We handle model selection, updates, and orchestration so studios get access to cutting-edge AI without the complexity, governance risk, or vendor churn. Trusted by world-leading architecture firms ![Zaha Hadid Architects](https://assets.gendo.ai/marketing/homepage/gendo-ai-customer-zaha-hadid-architects.png) ![KPF](https://assets.gendo.ai/marketing/homepage/gendo-ai-customer-kpf.png) ![ICRAVE](https://assets.gendo.ai/marketing/homepage/gendo-ai-customer-icrave.png) ![Zaha Hadid Architects](https://assets.gendo.ai/marketing/homepage/gendo-ai-customer-zaha-hadid-architects.png) ![KPF](https://assets.gendo.ai/marketing/homepage/gendo-ai-customer-kpf.png) ![ICRAVE](https://assets.gendo.ai/marketing/homepage/gendo-ai-customer-icrave.png) ![Zaha Hadid Architects](https://assets.gendo.ai/marketing/homepage/gendo-ai-customer-zaha-hadid-architects.png) ![KPF](https://assets.gendo.ai/marketing/homepage/gendo-ai-customer-kpf.png) ![ICRAVE](https://assets.gendo.ai/marketing/homepage/gendo-ai-customer-icrave.png) ![Zaha Hadid Architects](https://assets.gendo.ai/marketing/homepage/gendo-ai-customer-zaha-hadid-architects.png) ![KPF](https://assets.gendo.ai/marketing/homepage/gendo-ai-customer-kpf.png) ![ICRAVE](https://assets.gendo.ai/marketing/homepage/gendo-ai-customer-icrave.png) Our promise ## Gendo is the AI-native operating layer for architectural visual decision-making — built for design teams and studios. Workflow-first. • Professional-grade trust. • Built for studios. Behind the name ## Dürer's Rhinoceros Behind the name 'Gendo' lies the story of Dürer's Rhinoceros, one of the most influential woodblock prints in the history of art. In 1515, German artist Albrecht Dürer created the woodcut without ever seeing a rhino in person. Instead, he relied on a description from a letter and a sketch by an unknown artist who had seen the rhino. This is likely one of the earliest examples of 'Text-to-Image', occurring 500 years before the method gained fame with Generative AI. The rhino was named Gendo , a Gujarati word meaning "Rhinoceros". Moreover, 'Gendo' almost contains the root of 'generative', neatly tying everything together. ## Meet the team Combining expertise in architecture and AI to build the future of design visualisation. [ ![George Proud](https://assets.gendo.ai/marketing/george-proud.jpg) ### George Proud CEO & Co-founder ](https://uk.linkedin.com/in/george-proud)[ ![Will Jones](https://assets.gendo.ai/marketing/will-jones.jpeg) ### Will Jones Co-founder & CTO ](https://uk.linkedin.com/in/willjejones)[ ![Ismail Seleit](https://assets.gendo.ai/marketing/ismail-seleit.jpeg) ### Ismail Seleit Head of AI ](https://www.linkedin.com/in/ismailseleit/)[ ![Alina Khabachova](https://assets.gendo.ai/marketing/alina.jpeg) ### Alina Khabachova Product Designer ](https://www.linkedin.com/in/alinakhabachova/)[ ![Bishnu Gaire](https://assets.gendo.ai/marketing/bishnu.png) ### Bishnu Gaire Founders Associate ](https://www.linkedin.com/in/bishnu-gaire-31b9b3104/)[ ![Ethan Roberts](https://assets.gendo.ai/marketing/ethan.jpeg) ### Ethan Roberts Senior Backend Engineer ](https://www.linkedin.com/in/ethanroberts2000/)[ ![Joe Sherman](https://assets.gendo.ai/marketing/joe.jpeg) ### Joe Sherman Head of Growth ](https://www.linkedin.com/in/joesherman/)[ ![Gauthier Castro](https://assets.gendo.ai/marketing/gauthier.jpeg) ### Gauthier Castro Senior ML Engineer ](https://www.linkedin.com/in/gauthier-castro/)[ ![Agnes Hall](https://assets.gendo.ai/marketing/agnes-hall.jpeg) ### Agnes Hall Architecture Consultant ](https://www.linkedin.com/in/agnes-hall-a1082621a/)[ ![Timur Zubairov](https://assets.gendo.ai/marketing/timur-zubairov.jpeg) ### Timur Zubairov Senior Engineer ](https://www.linkedin.com/in/tzubairov/) [Gendo ](#) A living canvas for visual exploration, iteration, and decision-making. ### Product - [Product](/product) - [Pricing](/pricing) - [FAQs](/faqs) ### Company - [About Us](/about-us) - [Career](/career) - [Environmental Statement](/about/environmental-statement) - [Blog](/resources/insights) - [Contact Us](/book-call) ### Connect - [LinkedIn](https://linkedin.com/company/gendo-ai) - [Instagram](https://instagram.com/gendo.ai) - [YouTube](https://youtube.com/@Gendo-ai) © 2026 Gendo. 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